EXPERIENTIAL – SHOES

Be immersed in a groundbreaking pre-launch disease-state awareness campaign—a heartfelt initiative designed to reignite empathy and understanding among doctors, inviting them to step into the shoes of patients grappling with the challenges of seizure control.

Picture this: a booth transformed into a center of empathy, where shoes symbolize the journey that seizure patients face. Each pair, meticulously placed alongside an iPad, reveals the poignant biography of a patient, inviting doctors to delve deep into their world.

But that’s not all. As doctors interact with the iPads, they are transported into the realm of patient struggles through immersive games simulating the anxiety and frustrations inherent in managing the disease and its treatments. It’s a visceral experience that leaves an indelible mark, fostering a profound connection between doctors and patients.

This innovative approach isn’t just about raising awareness—it’s a beacon of hope, signaling the imminent arrival of a new drug poised to transform seizure control. By bridging the gap between empathy and medical innovation, this campaign paves the way for a future where patients’ voices are heard, understood, and empowered.

Get ready to walk in their shoes, feel their struggles, and embrace the promise of a brighter tomorrow. With each step forward, we’re not just raising awareness—we’re changing lives.

Projects shown

• Fly-through video of booth design

• In-booth video to increase traffic

• Landing page for a direct mail campaign