DESIGNER, CREATIVE STRATEGIST, VISUAL STORYTELLER:
20 years of expertise in pharma design and brand development, emphasizing strategic insight and innovation that enhances client satisfaction, retention, and revenue growth. Transforming complex concepts into compelling narratives while leading collaborative teams to drive brand success.
PHARMA HIGHLIGHTS
20+
Years of Creative Leadership
17
Brands Launched & revitalized
14
Industry Design Awards
20+
Disease States Experience
●Skyclarys (Friedreich ataxia) ●Aktipak (acne) ●Incivek (hep C) ●Ryanodex (MH) ●Subsys (BTCP) ●Neupogen (CIN) ●Vesicare (overactive bladder) ●Simcor (cholesterol) ●Kuvan (PKU) ●Aggrenox (stroke) ●Actos (diabetes) ●Rituxan (NHL) ●Evoclin (acne) ●Qudexy XR (seizures) ●Dacogen (MDS) ●Aloxi (CINV) ●Niaspan (cholesterol) ●Firmagon (prostate cancer) ●Covera (hypertension)
TECHNICAL SKILLS
● Digital and Print Art Direction ● Graphic Design ● Conceptual Thinking ● User Experience (UX) ● User-Centered Design ●Concept Development ●Brand Development ●Creative Strategy ●Project Management ●Creative Mentor ●Typography ●Integrated Marketing Campaigns ●Visual Design ●Team Leadership ●Stakeholder Collaboration ●Leveraging AI tools ●Creative Mentor ●Adobe Creative Suite: InDesign, Illustrator, Photoshop ●Sketch ●Figma ●PowerPoint, Word, Excel
WORK HISTORY
ART SUPERVISOR, Boundless Life
Remote, Nov. 2021 – Oct 2023
Drove $371M in Revenue by spearheading the design and brand visual development for Skyclarys by seamlessly integrating engaging print sales aids, responsive websites, and comprehensive brand guidelines.
Played a pivotal role in generating $50Min Revenue by driving the design for IHEEZO, integrating brand strategy and data visualization, which launched the product to the forefront of Harrow’s portfolio.
“I have worked with Jared for over two years. And over that time he has created many exquisite campaigns and concepts that are most certainly award worthy. Jared always pushes the boundaries of design, with his combination of innovative type treatments and layout executions. His comping skills and conceptual thinking are always at its highest level as well. Jared is truly a team player. He is always first to raise his hand when other team members need assistance. I can always count on him to go above and beyond for others. It is always an absolute pleasure working with him.”
SENIOR DESIGNER, TRIPP LITE
Chicago, IL, Dec. 2019 – Nov.21
Directed cross-functional collaboration among design, marketing, and sales team stakeholders to create compelling promotional materials; this resulted in an increase in web engagement by 9% and boosted reseller sales by 7%.
FREELANCE ART DIRECTOR
Chicago, IL, Aug. 2017 –Dec 2019
Demonstrated versatility by seamlessly pivoting into new projects and teams. Developed impactful print materials, banner ads, and website content that drove sales results and exceeded client expectations.
SENIOR ART DIRECTOR, PUROHIT NAVIGATION
Chicago, IL, Sept. 2015 –July 2017
Executed 2 successful launches of dermatology products by designing and managing integrated print and digital campaigns—including sales aids, direct mail, responsive websites, email campaigns, banner ads, landing pages, and brand style guides.
— These 2 campaigns established an expertise in the dermatology market, unlocking new business opportunities and driving company growth.
SENIOR ART DIRECTOR, FINGERPAINT
Saratoga Springs, NY, March 2013 - June 2015
Designed 2 pharma product launches, overseeing the creation of core marketing assets, including print sales aids, print collateral, digital sales aids, email campaigns, responsive website design, landing pages, packaging, and logos.
— The first drug launch outperformed sales goals within 6 months.
— The second drug launch set a company record for the fastest development from concept to deployment.
Directly led 2 pharma product rebrandings and implemented creative overhauls with innovative design.
— One of those rebrandings contributed to a $130M increase in net revenue in 2015.
Directed a team of creatives for 2 trade show experiential designs optimized for interactivity, dramatically boosting booth traffic and elevating disease awareness and treatment.
Developed 2 concepts chosen for launch, further strengthening the agency’s growing creative reputation.
“Jared is one of those art directors/designers that nails it every time. He not only thinks creatively, but also strategically. And knows how to combine both in breakthrough creative that push each piece to a higher level. From logos and campaign concepts to print and digital pieces, Jared delivers across the board. Above and beyond. Every time. His deep knowledge of pharma advertising makes him an incredibly valuable asset. He can instantly recognize a borrowed idea and never settles for anything but original thinking.”
SENIOR ART DIRECTOR, ABELSON TAYLOR
Chicago, IL, March 1997 - Sept 2012
Directed design development for 3 pharma brands, each with over $1 billion in sales
Executed brand design for 3 product launches and 7 rebrands, utilizing market research and strategic creative
to help propel a 600% company growth and surpass client satisfaction.Innovated creative by designing cutting-edge, sales-driven campaigns across print, dimensional mail, direct mail, websites, multimedia, trade show attractions, and emerging digital technologies, fueling the agency’s remarkable journey to award-winning success.
“Jared was a most welcome addition to our creative group. He brought an advanced knowledge of the digital world when print was still the top choice of clients only some of whom were beginning to consider adding this kind of media to their sales materials. Jared was never afraid to throw edgier concepts on the table! Plus he was always aware of the part design plays, welcoming suggestions and experimentation. Oh yeah, and he was fun to work with!”
AWARDS & HONORS
IN AWE SILVER AWARD - Endovascular Forum Website
RXCLUB GOLD AWARD - Cenestin Flash Website
9 RXCLUB AWARDS OF EXCELLENCE - Mixed Campaigns
DAVEY Fingerpaint advertorial
EDUCATION
BACHELOR OF FINE ARTS - University of Northern Iowa
CONTACT
Jared Hertzke
1-847-826-0242
jared@hertzkefamily.com
linkedin.com/in/jaredhertzke