DESIGNER, CREATIVE STRATEGIST, VISUAL STORYTELLER:
Concept-driven designer turning complex science into quick, impactful visuals that inspire belief, accelerate growth, and drive market adoption. With 20 years in pharma design, I combine strategic thinking with creative impact to lead launches that build trust, increase sales, and elevate brands across every channel—delivering campaigns that don’t just inform, they transform outcomes.
PHARMA HIGHLIGHTS
20+
Years of Creative Leadership
17
Brands Launched & revitalized
14
Industry Design Awards
20+
Disease States Experience
●Skyclarys (Friedreich ataxia) ●Aktipak (acne) ●Incivek (hep C) ●Ryanodex (MH) ●Subsys (BTCP) ●Neupogen (CIN) ●Vesicare (overactive bladder) ●Simcor (cholesterol) ●Kuvan (PKU) ●Aggrenox (stroke) ●Actos (diabetes) ●Rituxan (NHL) ●Evoclin (acne) ●Qudexy XR (seizures) ●Dacogen (MDS) ●Aloxi (CINV) ●Niaspan (cholesterol) ●Firmagon (prostate cancer) ●Covera (hypertension)
TECHNICAL SKILLS
Creative & Leadership:
● Creative Leadership ● Campaign Ideation ● Concept Development ● Creative Strategy ● Brand Storytelling ● Brand Development ● Brand Strategy ● Cross-Functional Collaboration
Design & Art Direction:
● Digital and Print Art Direction ● Visual Design ● Graphic Design ● Typography ● Design Systems ● Brand Identity Systems ● Integrated Marketing Campaigns ● Print Marketing
Digital & Interactive:
● Digital Marketing ● Web Design ● Digital Strategy ● Interactive Advertising ● Digital Ecosystems ● User-Centered Design ● Wireframing ● User Experience (UX) ● AI-Assisted Design Workflows
Tools & Software:
● Adobe Creative Suite: InDesign, Illustrator, Photoshop ● Figma ● Sketch ● MidJourney ● Firefly
WORK HISTORY
ART SUPERVISOR, Boundless Life
Remote, Nov. 2021 – Oct 2023
Contributed to $371M in revenue by leading the design and visual strategy for Skyclarys, integrating print sales aids, responsive websites, and brand guidelines to strengthen market engagement.
Helped Drive $50M in revenue by directing design, brand strategy, and data visualization for IHEEZO, positioning it as the flagship product in Harrow’s portfolio.
“I have worked with Jared for over two years. And over that time he has created many exquisite campaigns and concepts that are most certainly award worthy. Jared always pushes the boundaries of design, with his combination of innovative type treatments and layout executions. His comping skills and conceptual thinking are always at its highest level as well. Jared is truly a team player. He is always first to raise his hand when other team members need assistance. I can always count on him to go above and beyond for others. It is always an absolute pleasure working with him.”
SENIOR DESIGNER, TRIPP LITE
Chicago, IL, Dec. 2019 – Nov.21
Increased web engagement by 9% and boosted reseller sales by 7% through cross-functional collaboration among design, marketing, and sales teams to produce compelling promotional materials.
FREELANCE ART DIRECTOR
Chicago, IL, Aug. 2017 –Dec 2019
Boosted click-through rates and brand engagement by redesigning marketing infographics for stronger visual impact and clarity.
Exceeded client expectations and drove sales by creating strategically aligned print, digital, and social content that engaged audiences and reinforced brand messaging.
SENIOR ART DIRECTOR, PUROHIT NAVIGATION
Chicago, IL, Sept. 2015 –July 2017
Launched 2 dermatology products through integrated print and digital campaigns—including sales aids, responsive websites, email, banner ads, landing pages, PowerPoints, and brand style guides—that strengthened HCP and patient engagement and aligned key stakeholders.
SENIOR ART DIRECTOR, FINGERPAINT
Saratoga Springs, NY, March 2013 - June 2015
Spearheaded the launch of 2 pharmaceutical products by leading the design and implementation of comprehensive brand architectures and marketing ecosystems encompassing print and digital sales aids, collateral, packaging, emails, landing pages, websites, and logos—resulting in enhanced HCP engagement and market penetration.
— One launch surpassed sales goals within 6 months.
— The other set a company record for fastest launch from concept to deployment.
Increased net revenue by $130M through 2 strategic product rebrandings with innovative, data-driven creative overhauls that strengthened visual storytelling and market engagement.
Boosted booth return traffic by HCPs with trade show experiential designs optimized for interactivity.
“Jared is one of those art directors/designers that nails it every time. He not only thinks creatively, but also strategically. And knows how to combine both in breakthrough creative that push each piece to a higher level. From logos and campaign concepts to print and digital pieces, Jared delivers across the board. Above and beyond. Every time. His deep knowledge of pharma advertising makes him an incredibly valuable asset. He can instantly recognize a borrowed idea and never settles for anything but original thinking.”
SENIOR ART DIRECTOR, ABELSON TAYLOR
Chicago, IL, March 1997 - Sept 2012
Contributed to 600% company growth through 3 product launches and 7 rebrands, executing brand design driven by market research and strategic creative direction.
Led creative for 5 blockbuster pharma brands, producing cohesive print and digital experiences—from nuanced brand refreshes to complete visual reinventions.
Directed award-winning campaigns and mentored team members while developing strategic communications across print, digital, trade shows, and emerging technologies.
“Jared was a most welcome addition to our creative group. He brought an advanced knowledge of the digital world when print was still the top choice of clients only some of whom were beginning to consider adding this kind of media to their sales materials. Jared was never afraid to throw edgier concepts on the table! Plus he was always aware of the part design plays, welcoming suggestions and experimentation. Oh yeah, and he was fun to work with!”
AWARDS & HONORS
IN AWE SILVER AWARD - Endovascular Forum Website
RXCLUB GOLD AWARD - Cenestin Flash Website
9 RXCLUB AWARDS OF EXCELLENCE - Mixed Campaigns
DAVEY Fingerpaint advertorial
EDUCATION
BACHELOR OF FINE ARTS - University of Northern Iowa
CONTACT
Jared Hertzke
1-847-826-0242
jared@hertzkefamily.com
linkedin.com/in/jaredhertzke