INTEGRATED MARKETING

FIRMAGON
Unlock the power of a streamlined Integrated Marketing Plan—a strategic approach that seamlessly weaves together every facet of brand communication to create a cohesive and unforgettable consumer experience.

Integrated marketing isn't just about maintaining a consistent look and feel across print and digital platforms—it's about strategic optimization. From the outset of the Firmagon redesign project, we strategically crafted a Print Sales Aid redesign with an eye toward its digital counterpart. This foresight not only streamlined the design process but also laid the groundwork for a seamless transition to the interactive iPad version.

SKYCLARYS
Integrated marketing is about creating a seamless brand experience across channels, and that’s what I’ve achieved here. The Skyclarys product launch began with a print sales aid, providing the sales force with concise messaging for HCPs. This was mirrored in a PowerPoint presentation, maintaining the same visual language with dynamic, interactive content. Next, I developed a mobile-first look for both patients and HCPs, focusing on intuitive navigation and a cohesive visual style. Each element works together to create a unified, impactful presence.